PROFESSIONALS OF THE DOMAIN NAME FOR WINE PROFESSIONALS
The project is developed by Jean Guillon, new gTLD specialist (or Top-Level Domains) and passionate about wine.
Why would you continue to use a domain name such as .COM, with no link to wine, when you could use a domain name that qualifies the product itself, its community, the industry to which it belongs?
The dedicated extensions are the future of the naming on Internet. As for the brands that will not be able to qualify for their own personalized extensions, they will allow each sector of activities to be represented on Internet. I do think that the .WINE extension will represent the wine sector in English, on Internet.
"dot" means "." (a dot) in front of the project's name and "vinum" is a word in latin for 3 projects in multiple languages.
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